MARKETING RESEARCH

  •  How is actually marketing done?



Marketing is the process of advertising it's particular field and bringing the customers to their market. Nowadays, it is very casual in every business. Marketing is categorized into two categories; They are:

1.Online marketing :  In this marketing, the way of advertising their business is done through any online means of communication and internet. At present, there are many platforms for this purpose.

2.Offline marketing : It is the traditional process of advertising the business to bring the customers to their market. It is also followed by many marketers to perform their offline business.

  • Marketing Research

It is the systematic process of analyzing the present condition of market and it's demand and conducting the operation of business accordingly.

  • Marketing Research Examples

  1. Interviews
  2. Focus groups
  3. Questionaries
  4. Surveys
  5. Customer observation

  • Types of marketing research

  1. Competitive analysis
  2. Brand sentiment
  3. Customer decision making
  4. Customer segmentation
  5. Market messaging
  6. Product pricing
  7. Product development

  • Methods of marketing research

Typically, the  methods of marketing research is classified into two basis; They are:

  1. Primary market research :  Primary market research is a unique study conducted by yourself to discover the wants and needs of the consumers who fit the description of your target market. The process involves approaching your targeted source and asking questions about your product or service.
  2. Secondary market research: Secondary research is a type of research that has already been compiled,gathered, organised and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry.

  • Benefits of marketing research
  • Maintain a Customer-Centric Approach
  • Connect With Your Audience More Effectively
  • Identify Opportunities for Growth
  • Reduce Risks by Testing Concepts
  • Make More Informed Decisions
  • Compete More Effectively
  • Stay on Top of Trends.


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