MARKETING RESEARCH
- How is actually marketing done?
Marketing is the process of advertising it's particular field and bringing the customers to their market. Nowadays, it is very casual in every business. Marketing is categorized into two categories; They are:
1.Online marketing : In this marketing, the way of advertising their business is done through any online means of communication and internet. At present, there are many platforms for this purpose.
2.Offline marketing : It is the traditional process of advertising the business to bring the customers to their market. It is also followed by many marketers to perform their offline business.
- Marketing Research
It is the systematic process of analyzing the present condition of market and it's demand and conducting the operation of business accordingly.
- Types of marketing research
- Competitive analysis
- Brand sentiment
- Customer decision making
- Customer segmentation
- Market messaging
- Product pricing
- Product development
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